former photo + video for @colectivocoffee
2013 - 2020, I held the in-house videographer, photographer, and social media management position for MKE-based COLECTIVO COFFEE ROASTERS, which sent me all over the world to meet and film with the men and women who grow the coffee we were sourcing. My aim with these shorts was to educate viewers about the industry, supply chain, and the people who produce their coffee through the eyes of those living in the coffee growing regions of the world. I discovered that the consumer desire for specialty-grade, organic coffee creates ever-changing demands, nearly impossible for producers to meet while facing rising climates regarding global warming, organic treatment of crop diseases, gender inequality, generation gap, and much more we cannot foresee. Unbelievable accomplishments are often met out of necessity but not without constant innovation, collaboration, and education internally and in the relationships formed across each step in the coffee supply chain. In order to truly understand a buyer and consumer’s role in this chain we must have constant movement towards long-term, working relationships with those at coffee’s origin. As Colectivo’s staff photographer I worked frequently in food-styling and architecture photography and my work has been published by Epicurious, Thrillist, Milwaukee Magazine, October, Barista Mag, and beyond. My video content has been featured by Sprudge, brewmethods.com, Milwaukee Bucks and more.